Today Major League Soccer took a step into the future with the release of a new league crest. The new identity sheds the familiar boot and ball imagery which has featured on the leagues logo for the past twenty years, for a refreshingly effective crest. The wordmark being combined with the subtleties of the sport and the league's main pillars: Club, Country, Community, make for a perfectly simple design, though we're not sold on the slash starting outside the shield. Unique to the league though is the fact that each club has been given their own version of the crest – in their respective club colours – which will be used on the sleeves of their shirts. While there are a few which inevitably look quite similar, Vancouver, New York City and Kansas City for example, it's a lovely understated detail from a design standpoint. With the significant growth of the sport in North America in the past 4-5 years, the new crest is a nice change which is another positive step forward for a league looking to establish itself on a global stage.
Read more about the re-brand here.